Copy MAAIKE OLDE OLTHOF Photography MARTIN DIJKSTRA | 4 minutes
I’m all for clarity and transparency — whether the situation is good, bad or just plain complex. So that one tax office motto, you know the one: “We can’t make it more fun, but we can make it easier,” has always mildly annoyed me. I never found their service easy. Or fun, for that matter. Ironically, I think that very slogan fits our new pension system — what I’ve come to call “Pension 2.0: the saga continues.”
Even though interest in pensions is pretty low, the communication around the content is actually crystal clear. Last week, I took a moment to look into my own pension and asked: why do we need a new system anyway? Two clicks later, I had my answer — in bite-sized chunks, almost like a kids’ book.
So here you go—no clicks needed:
The future
Approaching 50 myself, I checked mijnpensioenoverzicht.nl It showed how much Dutch state pension (AOW) I can expect and what could change depending on the economy. But the most entertaining part? My predicted retirement date: 17 September 2043 —when I’ll be 68 and 3 months. The exact date is only confirmed 5 years in advance.
What will I do with this info? No idea. But it’s good to know what I might get each month. Honestly, it wasn’t too bad.
Pension 2.0 deserves a glow-up. So here’s a free slogan tip for all the pension marketers out there: Pension 2.0: We don’t just make it easier—we make it better.
More on the new pension
Find out what the new pension law means for your pension.
Maaike Olde Olthof is a writer and columnist at LINDA.nl. She is author of 'Wat een Scheidboek'. Messy co-parenting and being a forty-something single provide enough inspiration for a novel or two. She also has two teenage daughters at home, a glaring dislike for household chores and, perhaps, a wish to get her finances in better order than they are now. What about her retirement? And what does the arrival of the new pension mean?
